The success story of the food truck marketing and delivery system lies in having the right products at the right place and at the right time. This concept has proved to be striking gold for many food truck businesses. Going the unconventional way is a good idea but when it comes to the kitchen on wheels, people need to think something out of the box. We have to accept – that it is not always possible to choose a high-traffic spot for setting up your van.
The concept of distribution channel
It is a notable fact, that the distribution channel for food trucks is pretty simple as they are both manufacturers as well as retailers. There is indeed a lack of channel partners and thus, food truck business owners need to employ a “pull” strategy so that the consumers seek them out through the channels. The food truck locator app for vendors is an unmatched tool when it comes to finding the right set of consumers. Pull strategy is required for food trucks as they are on constant move. Therefore, their customers too, need to be kept aware of the truck’s current location.
Food trucks need to have a strong social media presence to keep loyal customers updated on their whereabouts. Switching to mobile applications is one of the smartest ways to reach this goal. The distribution channel gets simplified through the designed apps as food enthusiasts can order their favorite foods without creating a jumble. It also helps in avoiding conflicts with a food truck and restaurant owner. For larger distribution channels, it is important to partner with a service provider who can help you build a robust app exactly as per the requirements.
Location is a key factor
To this day, food trucks are popping up all around the streets, eager to deliver their foods to hungry customers. Food trucks are usually seen in highly populated areas and at special events. Food trucks have the advantage of changing their physical locations as per the density of the population. Unlike restaurants, the kitchen on wheels can choose to stay open even during night hours to serve party-makers who stumble out of the bar.
Therefore, location is the key to the food truck business and this is where they dig in gold. We have to prioritize the fact that trends keep changing. The hot spot for business may someday go elsewhere. Therefore, the target market of a company can also change its place. This is based on several factors like events, weekends, construction planning, etc. The motive of the food truck should be – the customers move where the food truck moves.
Take advantage of the recent market situation
Post pandemic, the market has shifted almost everything towards online orders. Restaurants of all sizes have chosen to switch to mobile apps. So, as a food truck business owner, why not take advantage of this situation and set up your ordering app for food trucks? It can be an added benefit if you have a website along with mobile ordering features. Now, there’s a glitch!
Many customers are aware that delivery platforms take a part of their money when they order through various ordering apps. So, it’s smart enough to have your own designed mobile application and eliminate the point of delivery charges. You can partner with a professional team or have your delivery team put the perfect smile on your customers’ faces.
With the help of online food ordering apps and delivery partners, you can flip the switch in a matter of minutes. Take your food to your customers and they’ll keep coming back for more!
If you need a custom food truck app for your business, reach out to our team of experts at OrderUp Apps for a demo!